7 articles · Insights · Analysis · Opinion
Insights.
How representation is changing, and how we think about it: data, brand, media, welfare and the long game. Written for players, parents, clubs and partners.
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Opinion ·
Building an Athlete Brand That Outlasts the Game
For a handful of athletes, the brand ends up worth more than any contract. Every player, though, can build an identity that lasts longer than their playing days.
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Analysis ·
The $2.5 Billion US Women's Sport Opportunity
McKinsey estimates that US women's sports could generate at least $2.5 billion in value for rights holders by 2030. For agencies willing to invest now, the opportunity is generational.
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Opinion ·
Athlete Mental Health: From Afterthought to Agency Priority
A 2015 study of 607 professional footballers in 11 countries found that 38% reported symptoms of anxiety or depression. We think mental health belongs at the centre of representation, not at its edge.
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Insights ·
The Post-Career Blueprint: Planning Legacy From Day One
Even players who reach the Premier League spend only a few years there: in a study of 4,117 professionals in England, outfield players who reached it averaged 4.4 years at that level, or 7.5 if they also played international football. Planning for life after football should start with the first contract, not the last.
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Opinion ·
From Followers to Franchise: How Athletes Are Becoming Media Companies
Some of the most commercially valuable athletes are no longer just performers — they are media businesses. They own their distribution, control their narrative, and monetise their audience directly. The old media model is inverting.
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Insights ·
The Global Scouting Revolution: Data That Reaches Where Scouts Can't
Traditional scouting networks are limited by geography and human attention. Data providers now log hundreds of football competitions, and the best recruitment combines that reach with a scout's eye.