Analysis and opinion on representation, data, brand, welfare and the business of football.https://legaciesports.com/en-gbhttps://legaciesports.com/insights/sports-agency-consolidation/https://legaciesports.com/insights/sports-agency-consolidation/Goldman Sachs' move for a majority stake in Excel Sports Management, in a deal reported to value the agency at close to $1 billion, signalled that institutional money now sees athlete representation as an investable business. What does this mean for athletes?Sat, 28 Feb 2026 00:00:00 GMTAnalysishttps://legaciesports.com/insights/athlete-brand-architecture/https://legaciesports.com/insights/athlete-brand-architecture/For a handful of athletes, the brand ends up worth more than any contract. Every player, though, can build an identity that lasts longer than their playing days.Sun, 15 Feb 2026 00:00:00 GMTOpinionhttps://legaciesports.com/insights/womens-sport-opportunity/https://legaciesports.com/insights/womens-sport-opportunity/McKinsey estimates that US women's sports could generate at least $2.5 billion in value for rights holders by 2030. For agencies willing to invest now, the opportunity is generational.Sun, 01 Feb 2026 00:00:00 GMTAnalysishttps://legaciesports.com/insights/athlete-mental-health-agency-priority/https://legaciesports.com/insights/athlete-mental-health-agency-priority/A 2015 study of 607 professional footballers in 11 countries found that 38% reported symptoms of anxiety or depression. We think mental health belongs at the centre of representation, not at its edge.Thu, 08 Jan 2026 00:00:00 GMTOpinionhttps://legaciesports.com/insights/post-career-blueprint/https://legaciesports.com/insights/post-career-blueprint/Even players who reach the Premier League spend only a few years there: in a study of 4,117 professionals in England, outfield players who reached it averaged 4.4 years at that level, or 7.5 if they also played international football. Planning for life after football should start with the first contract, not the last.Mon, 22 Dec 2025 00:00:00 GMTInsightshttps://legaciesports.com/insights/athletes-becoming-media-companies/https://legaciesports.com/insights/athletes-becoming-media-companies/Some of the most commercially valuable athletes are no longer just performers — they are media businesses. They own their distribution, control their narrative, and monetise their audience directly. The old media model is inverting.Fri, 28 Nov 2025 00:00:00 GMTOpinionhttps://legaciesports.com/insights/global-scouting-revolution/https://legaciesports.com/insights/global-scouting-revolution/Traditional scouting networks are limited by geography and human attention. Data providers now log hundreds of football competitions, and the best recruitment combines that reach with a scout's eye.Sat, 15 Nov 2025 00:00:00 GMTInsights